4 Low-Cost Methods for Small Business Marketing

4 Affordable Way to Attract Clients

Small Business Marketing is tough, in fact, when people attend our BNI meetings, they usually have one primary question on their minds: “How do I grow my small business?” They often have a limited budget, not much spare time, and an urgent need to bring in clients quickly so they can pay their bills. If […]

How to Set S.M.A.R.T. Goals for Success

How to Set Goals that create SuccessYou may have heard the saying that if you don’t know where you’re going, any road will take you there. But you probably won’t end up where you want to be!

If you want your business to succeed in the long run, it’s vitally important that you understand this saying. In the beginning, it may seem easier to just forge ahead, taking whatever opportunities you get and spending time on whichever tasks seem important at the time.

But in this internet-driven, interruption-rich world, you’ll probably find that opportunities are plentiful. There’s always another course, another program, another possible career path just a click of a button away, and they all promise that they will lead you to success.

The danger is hidden in the opportunities

The trouble with having so many possibilities at your fingertips is, if you pursue too many of them, you’ll end up giving each of them a fraction of your attention, and never truly profiting from any of them. Read more

12 Business Development Strategies for 2017

Pittsburgh Business Networking referral marketing strategies growth BNI Western Pennsylvannia

Changing the way Pittsburgh does business in 2017 – what are effective business development strategies?

Business development strategies – everyone thinks about the idea of having them, few small business owners actually create strategies.  And, it is now November, and the sudden onset of colder weather and shorter days reminds us that a new year is right around the corner.  Those strategies that you put off last year? Well, it is time now to create them for next year.  And with the new year, a new opportunity to establish new success levels for our business.  We are launching our blog series at BNI-Western Pennsylvania to help owners of small business in our area.

We help small business owners in the Pittsburgh region and the surrounding counties of southwestern and northwestern Pennsylvania become more successful in their business.  I am George Zacherl, the Executive Director of this region and each week, I will address items of concern to our members and business owners just like them.

Our focus will be on problems and their potential solutions each week, and for the next 12 weeks, I will be doing a deep dive on how each business owner can be more successful in these 12 specific areas.

Read more