How to Build a Personal Brand that Attracts Clients

Personal Brand

Do you have a strong personal brand that gives people a reason to choose you over your competition?

If you don’t, you aren’t alone – but you aren’t doing yourself any favors, either. In today’s blog post, I’m going to share some valuable information about branding and client attraction from our BNI guest speaker, Raymond Aaron. Raymond is a member of the Transformational Leadership Council, and he’s a sought-after speaker, thought leader and success coach. He’s also the co-author of eight bestselling books, including “Double Your Income Doing What You Love”, and “Branding Small Business for Dummies”, the latter of which is one of the reasons why we’re talking about branding today.

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10 networking tips to boost your credentials

Credibility

Top 10 Ways to Boost Your Business’ Credibility While Networking

When you’re promoting your business, whether online or via word-of-mouth networking, credibility is key. To some of the people to whom you’ll be talking, you’re a total stranger. They have no way of knowing whether promoting you to their contacts would be a good idea or an embarrassing mistake. To help you establish your credibility in the eyes of your new contacts and potential referral partners, I’m going to give you a checklist of the top 10 credibility-building materials you can use to get more referrals and word-of-mouth marketing, starting in your very next event.

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Relationships – with your customers

Business relationships

7 Strategies to Stay in Touch With Your Business Contacts

If you go to a lot of networking events, you’ve probably noticed that getting business contacts is the easy part.

But staying in touch with them? Not so much.

Once you get home from the event, there are several obstacles that can keep you from following up and creating a productive relationship with your new leads and referral partners. Obstacles like:

  • Not having enough time to follow up with dozens of new contacts.
  • Letting too much time go by after the event, and being embarrassed to try to contact them after letting things slide for so long.
  • Trying to get in touch, only to find that some of the people you most wanted to connect with are difficult to reach.

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How to Expand Your Business

Expand your business

Expand your business – Once your business is starting to become established and successful, you’ll probably find yourself asking questions about small business expansion.

Questions like, “How do I pick a new marketing area? How do I expand into adjacent areas? And how do I open my second location?”

Today, I’ll help you to determine whether it’s time to expand, and where and how to expand your small business.

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Use your Clients effectively for a Successful Product Launch

Spaceship representing product launch

Planing your product launch

As your business grows, you’ll probably plan a product launch involving new programs or services, or relaunching existing ones.

A successful product launch can be a huge financial boost for a business, but it’s also a significant investment of time and effort, so it’s important to do everything you can to ensure a successful launch.

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