Social Media – Five ways to grow your small business

social media

Social Media – Facebook, Twitter, Instagram, Snapchat, Linkedin, Yelp, Pinterest, Tumblr, Myspace, Periscope, YouTube, Reddit, and more, the list goes on and on. Chances are unless you have just time traveled here from the early 1900s that you actively use or at least have heard of one or more of the social networks listed above. When you think of these networks I’m sure you think about how much time we spend on these sites daily, how much they have saturated our society to the point where we now know what our friends and family are up to almost 24/7. We all know “that guy” who posts updates, checkins and photos of what he’s up to, where and what he ate, and where he’s visiting each day on social media. While some may find that to be annoying, “that guy” is accomplishing two of the major goals of a social presence, relevancy and awareness.

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5 Marketing Mistakes That Cost You Sales

marketing mistakes

Marketing Mistakes – Have you ever heard your friends, business contacts and potential clients complain about being “sold to”, as if being offered the goods and services they need was a bad thing? Then you have seen the effects of marketing mistakes.

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Authentic marketing – how to get more customers

authentic marketing

Authentic marketing – it wasn’t called that back in 1985, but since its establishment back in the pre-world wide web days, BNI has grown to become a major force in helping small business owners to attract clients by using three key attributes: authenticity, transparency, and cooperation. These are of course the hallmarks of authentic marketing today – also called conscious marketing and millennial marketing.

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Wellness business marketing tools that grow business


Wellness businesses have made major inroads in our area by focusing on aging baby boomers. As the Millennial generation comes of age, it’s important for health and wellness businesses to know how to attract them.  When we talk about wellness businesses – what types of business fit into this grouping:

  • Chiropractors
  • Massage therapist
  • Rehabilitation and training facilities
  • Health and wellness coaches
  • Home health care
  • Wellness pavilions
  • Spas, day spas
  • Yoga Studios etc

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How Can Estate Attorneys in Pittsburgh Attract Clients?

Estate Attorneys

Estate Attorneys in Pittsburgh that want to grow their practices need to attract more millennial clients.

As the Millennial generation moves into full adulthood, it becomes more and more important for estate attorneys to know how to attract them as customers.

According to Accenture, the United States alone has roughly 80 million Millennials, and their combined spending reaches approximately $600 billion annually.

Their parents are nearing the age of retirement, and if they aren’t already responsible for the care of an aging family member, they probably will be in the near future.

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