Advertising – cost effective and referral friendly techniques


Last week, I talked about how to use online and offline strategies together to find more referral partners and get them to send you clients.

This week, I’m going to explore how to use internet and physical advertising to attract more clients and improve your search engine ranking.

I’ll also explain how you can use advertising in conjunction with education-based marketing, so you can help your clients to understand why they need you, thus converting more leads into sales and inspiring the people who respond to your ads to make larger purchases.

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Referral Partners – the key to cost effective marketing

Referral Partners

Why is referral marketing so effective?

In today’s mobile-driven, internet-fueled age of information, instant gratification, and Millennials with a do-it-yourself attitude, I’ve often been asked about the best strategies for attracting clients and getting referrals in this shifting business landscape.

Last week, I talked about how to use internet marketing and word of mouth marketing together to get more referrals and income from your networking efforts.

This week, I’m going to dive deeper into how you can use both the internet and in-person relationships to harness one of the most powerful client attraction strategies in the world: referral marketing.

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Internet and word of mouth marketing

Word of mouth marketing

Internet Marketing or Word of Mouth  marketing? It’s Better to Use Both!

There’s been some debate over which is better: online marketing, or word of mouth marketing.

They both have their advantages. Online marketing helps you to reach large numbers of people quickly and educate them about why they need your services, while word of mouth marketing builds trust and connection faster, and is often the quicker path to making a sale.

If you want to attract the maximum number of clients and build your business quickly, you shouldn’t be thinking of internet and word of mouth marketing as an either-or question. They work better together!

To attract more clients, your marketing system needs 4 elements.

When you’re running a small business that does not yet have a large, dedicated client base, it’s especially important to make sure your marketing system has these four components:

  • Networks of people to support your business
  • Referrals from trusted clients and business partners
  • Advertising
  • Public relations

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Negative Thinking – is it destroying your marketing?

negative thinking

How to Stop Feeling Guilty and Awkward When You Market Your Business

When you talk to potential clients and referral partners about your business, do you feel confident, happy and valuable? Do you feel like you’re doing them a service by letting them know about the value you offer?

Or do you feel like you’re imposing on or annoying them, like you’re a fraud, or like you don’t deserve their money, time or support? If you feel this way you are suffering from negative thinking.

The good news is, selling doesn’t have to feel awkward, pushy or manipulative. You can build meaningful connections and relationships while promoting your business, and feel great while you’re doing it – and you’ll get more clients in the process!

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