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Strategic Partners

strategic partners

When you meet a potential referral partner, do you know how to contact them, build the relationship, and help them send you clients?

Many people don’t, and as a result, they spend countless hours networking, meeting people, and trying to follow up with them, while getting few or no new customers in return for their efforts.

My name is Frederick Geiger, and I’m a BNI area director and certified Duct Tape Marketing Consultant who uses referral marketing as my primary method of getting new customers.

In last week’s blog post, I explained how you can identify your ideal referral partners, so you can receive more referrals and make yourself more valuable to your clients by helping them find the products and services they need.

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How to Identify Strategic Referral Partners

strategic referral partners

In last week’s blog post, you received an eight-step process you can use to get more referral partners and encourage them to send you clients.

This week, I’m going to go into detail on how to identify the RIGHT strategic referral partners.

My name is Frederick Geiger, and I’m a BNI area director and a certified Duct Tape Marketing Consultant.

I specialize in helping people to get more referrals, and I rely on the strategy myself because it has the highest ROI of any marketing activity – IF you use it correctly, and partner with the right people.

That second element is often overlooked, but it’s extremely important to your success, partly because your choice of referral partners determines how many referrals you’ll receive.

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Strategic Partnerships for Referrals

strategic partnerships

8-Step Strategy for Forming Strategic Partnerships that Actually Get You Clients

When you go to networking events, are you forming strategic partnerships that grow your business, acquiring new clients, or wasting your time?

On average, business owners who use networking as part of their growth strategy spend six and a half hours on it each week, but many have little or nothing to show for their efforts.

When this happens, it’s often because they don’t know how to find the right referral partners, build a relationship with them, and empower them to make referrals. If you’ve found yourself in that boat, it’s time to change that.

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