Internet and word of mouth marketing

Word of mouth

Internet Marketing or Word of Mouth? It’s Better to Use Both!

There’s been some debate over which is better: online marketing, or word of mouth.

They both have their advantages. Online marketing helps you to reach large numbers of people quickly and educate them about why they need your services, while word of mouth builds trust and connection faster, and is often the quicker path to making a sale.

If you want to attract the maximum number of clients and build your business quickly, you shouldn’t be thinking of internet and word of mouth marketing as an either-or question. They work better together!

To attract more clients, your marketing system needs 4 elements.

When you’re running a small business that does not yet have a large, dedicated client base, it’s especially important to make sure your marketing system has these four components:

  • Networks of people to support your business
  • Referrals from trusted clients and business partners
  • Advertising
  • Public relations

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Negative Thinking – is it destroying your marketing?

negative thinking

How to Stop Feeling Guilty and Awkward When You Market Your Business

When you talk to potential clients and referral partners about your business, do you feel confident, happy and valuable? Do you feel like you’re doing them a service by letting them know about the value you offer?

Or do you feel like you’re imposing on or annoying them, like you’re a fraud, or like you don’t deserve their money, time or support? If you feel this way you are suffering from negative thinking.

The good news is, selling doesn’t have to feel awkward, pushy or manipulative. You can build meaningful connections and relationships while promoting your business, and feel great while you’re doing it – and you’ll get more clients in the process!

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Social Media – Five ways to grow your small business

social media

Social Media – Facebook, Twitter, Instagram, Snapchat, Linkedin, Yelp, Pinterest, Tumblr, Myspace, Periscope, YouTube, Reddit, and more, the list goes on and on. Chances are unless you have just time traveled here from the early 1900s that you actively use or at least have heard of one or more of the social networks listed above. When you think of these networks I’m sure you think about how much time we spend on these sites daily, how much they have saturated our society to the point where we now know what our friends and family are up to almost 24/7. We all know “that guy” who posts updates, checkins and photos of what he’s up to, where and what he ate, and where he’s visiting each day on social media. While some may find that to be annoying, “that guy” is accomplishing two of the major goals of a social presence, relevancy and awareness.

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5 Marketing Mistakes That Cost You Sales

marketing mistakes

Marketing Mistakes – Have you ever heard your friends, business contacts and potential clients complain about being “sold to”, as if being offered the goods and services they need was a bad thing? Then you have seen the effects of marketing mistakes.

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Authentic marketing – how to get more customers

authentic marketing

Authentic marketing – it wasn’t called that back in 1985, but since its establishment back in the pre-world wide web days, BNI has grown to become a major force in helping small business owners to attract clients by using three key attributes: authenticity, transparency, and cooperation. These are of course the hallmarks of authentic marketing today – also called conscious marketing and millennial marketing.

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Wellness business marketing tools that grow business

wellness

Wellness businesses have made major inroads in our area by focusing on aging baby boomers. As the Millennial generation comes of age, it’s important for health and wellness businesses to know how to attract them.  When we talk about wellness businesses – what types of business fit into this grouping:

  • Chiropractors
  • Massage therapist
  • Rehabilitation and training facilities
  • Health and wellness coaches
  • Home health care
  • Wellness pavilions
  • Spas, day spas
  • Yoga Studios etc

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How Can Estate Attorneys in Pittsburgh Attract Clients?

Estate Attorneys

Estate Attorneys in Pittsburgh that want to grow their practices need to attract more millennial clients.

As the Millennial generation moves into full adulthood, it becomes more and more important for estate attorneys to know how to attract them as customers.

According to Accenture, the United States alone has roughly 80 million Millennials, and their combined spending reaches approximately $600 billion annually.

Their parents are nearing the age of retirement, and if they aren’t already responsible for the care of an aging family member, they probably will be in the near future.

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How to Grow a Start-up Digital Marketing and Website Business in Pittsburgh

When people need a digital marketing system or website designed, are they contacting your business, trying to do it themselves, or choosing your competition over you? Why are we even writing this?  I mean you are a marketing company, right?  We have found that often times the things that we do for others, we forget to do for ourselves – remember the cobblers children having no shoes?  Often times the things that we do for our clients, we can not afford to do for ourselves.

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How to Expand an IT Business in Pittsburgh

IT Business

When people need help with their computers and technology, are you the first IT company they call?

As an IT business in Pittsburgh, you have two primary competitors: other IT businesses, and your potential customers’ belief that they can do the work themselves instead of hiring you.

Today, I’m going to give you some strategies for standing out in your industry, getting your potential clients’ attention, and showing them why it’s in their best interests to hire you.

It starts with knowing who your clients are and what they want.

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How to Grow a Building and Remodeling Company in Pittsburgh

remodeling

If you’re a building and remodeling company in Pittsburgh, you have a lot of competition.

There are dozens of contractors for your potential clients to choose from, many of whom have five-star reviews that make them look appealing to the people you want to attract.

So how do you stand out from that crowd, draw clients to you, and consistently grow your business?

Simply saying “we’re a building and remodeling company” often isn’t enough.

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