Strategic Partners

strategic partners

When you meet a potential referral partner, do you know how to contact them, build the relationship, and help them send you clients?

Many people don’t, and as a result, they spend countless hours networking, meeting people, and trying to follow up with them, while getting few or no new customers in return for their efforts.

My name is Frederick Geiger, and I’m a BNI area director and certified Duct Tape Marketing Consultant who uses referral marketing as my primary method of getting new customers.

In last week’s blog post, I explained how you can identify your ideal referral partners, so you can receive more referrals and make yourself more valuable to your clients by helping them find the products and services they need.

Read more


Advertising – cost effective and referral friendly techniques


Last week, I talked about how to use online and offline strategies together to find more referral partners and get them to send you clients.

This week, I’m going to explore how to use internet and physical advertising to attract more clients and improve your search engine ranking.

I’ll also explain how you can use advertising in conjunction with education-based marketing, so you can help your clients to understand why they need you, thus converting more leads into sales and inspiring the people who respond to your ads to make larger purchases.

Read more


Negative Thinking – is it destroying your marketing?

negative thinking

How to Stop Feeling Guilty and Awkward When You Market Your Business

When you talk to potential clients and referral partners about your business, do you feel confident, happy and valuable? Do you feel like you’re doing them a service by letting them know about the value you offer?

Or do you feel like you’re imposing on or annoying them, like you’re a fraud, or like you don’t deserve their money, time or support? If you feel this way you are suffering from negative thinking.

The good news is, selling doesn’t have to feel awkward, pushy or manipulative. You can build meaningful connections and relationships while promoting your business, and feel great while you’re doing it – and you’ll get more clients in the process!

Read more


Social Media – Five ways to grow your small business

social media

Social Media – Facebook, Twitter, Instagram, Snapchat, Linkedin, Yelp, Pinterest, Tumblr, Myspace, Periscope, YouTube, Reddit, and more, the list goes on and on. Chances are unless you have just time traveled here from the early 1900s that you actively use or at least have heard of one or more of the social networks listed above. When you think of these networks I’m sure you think about how much time we spend on these sites daily, how much they have saturated our society to the point where we now know what our friends and family are up to almost 24/7. We all know “that guy” who posts updates, checkins and photos of what he’s up to, where and what he ate, and where he’s visiting each day on social media. While some may find that to be annoying, “that guy” is accomplishing two of the major goals of a social presence, relevancy and awareness.

Read more